Stop Snoring. Sleep Better.

Snoring Relief Comes to Atlanta

ATLANTA, Feb. 2, 2012 /PRNewswire/ — The Snoring Center is pleased to announce the opening of two Atlanta area locations on Wednesday, February 1, 2012. The Snoring Center is the nation’s leading provider of minimally invasive, office-based treatment for snoring and sleep apnea, including the Pillar Procedure from Medtronic.

The new offices will be located in the Buckhead neighborhood (1218 W. Paces Ferry Rd. NW, Suite 108 Atlanta, GA 30327) and Fayetteville, GA (1240 Highway 54 West, Building 700, Suite 710, Fayetteville, GA  30214).

Dr. Howard Herman, a Board Certified Otolaryngologist with years of clinical experience, has been appointed Medical Director for The Snoring Center’s Atlanta offices.

“It is an honor to join The Snoring Center team,” said Dr. Herman. “The Snoring Center’s innovative approach and progressive treatment options have helped people from around the world to find healthy, restorative sleep, which is essential to physical and emotional well-being. The opening of these two centers gives more people access to convenient, effective snoring and sleep apnea treatment options.”

“With each new Snoring Center location, we are bringing thousands of Americans closer to a peaceful night of sleep,” said Craig Schwimmer, MD, MPH, FACS, Founder and Medical Director of The Snoring Center. “Snoring and sleep apnea are among the most common sleep disorders, interrupting sleep for literally millions of Americans. Our unique perspectives, and unmatched experience with minimally invasive, office-based treatment options, have resulted in better sleep not only for our patients, but also for their families.”

Dr. Schwimmer cites research linking lack of sleep with everything from fatigue and short tempers, to decreased job performance and auto accidents, from high blood pressure and obesity to diabetes.  The Snoring Center’s minimally invasive treatment options provide practical and convenient solutions to the millions of couples impacted by snoring and sleep apnea.

Specially trained, Board Certified Ear, Nose and Throat doctors at the Snoring Center offer a variety of treatment options, allowing for customized treatment based on each patient’s anatomy and circumstances. These treatment options include the Pillar Procedure from Medtronic, Reduction of the Nasal Turbinates, Soft Palate Reduction and Laser Tonsil Ablation, as well as the use of oral appliances.

The Pillar Procedure involves the placement of woven inserts into the soft palate. Over time, the body’s natural tissue response to the inserts increases the structural integrity of the soft palate, thereby reducing the vibration that causes snoring and sleep apnea. More than 40,000 people worldwide have been treated with Medtronic’s Pillar Procedure, and The Snoring Center has performed more Pillar Procedures than any other practice in the world. Dr. Herman performs more Pillar implants than any other physician in the state of Georgia. He thoroughly evaluates the causes of patients’ snoring and customizes therapy accordingly.

Reduction of the Nasal Turbinates is a quick, well-tolerated procedure that applies radio frequency energy to shrink nasal tissue, enlarging the nasal airway. This is often an important component of treatment of sleep-disordered breathing. Because the tissue that is reduced is the same tissue involved in nasal allergy symptoms, this procedure is also effective in providing years of relief to nasal allergy sufferers.

The Snoring Center also offers Home Sleep Studies as an alternative to traditional, lab-based tests. These home-based studies are significantly less expensive, more convenient, and often preferred by patients because they are done in the comfort of one’s own bed. This convenience and comfort may also allow for a more representative night’s sleep.

Dr. Howard K. Herman is a graduate of the Boston University School of Medicine. His postgraduate training includes a residency in Otolaryngology-Head and Neck Surgery at The New York Eye and Ear Infirmary and an internship in General Surgery at Lenox Hill Hospital in New York City.

Dr. Herman is board certified by the American Board of Otolaryngology-Head and Neck Surgery and board eligible for the American Academy of Sleep Medicine He is also a member of the American Academy of Otolaryngology and Head and Neck Surgery and the American Medical Association.

About The Snoring Center
The Snoring Center is the nation’s leading provider of minimally invasive, office-based treatment of snoring and sleep apnea.  The Snoring Center has helped thousands of men and women stop snoring, sleep better and enjoy better health, thanks to a variety of convenient and effective procedures.  Performed in a single visit, using only local anesthesia, and allowing an immediate return to normal activities, our treatments are a rational choice for many patients struggling with snoring or sleep apnea.

The Snoring Center has offices in Beverly Hills, Chicago, Newport Beach, Dallas, Fort Worth, Houston, and Ocean Springs. For more information please visit

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