Stop Snoring. Sleep Better.

The Snoring Center Opens Second West Coast Office in Newport Beach

NEWPORT BEACH, December 9, 2011— The Snoring Center, the nation’s leading provider of minimally invasive, office-based treatment for snoring and sleep apnea, including the Pillar Procedure from Medtronic, announced its second California location, in Newport Beach. The Snoring Center’s Newport Beach office will open on January 9, 2012.

Dr. Sharen Jeffries, a Board Certified Otolaryngologist with years of clinical experience, has been appointed Medical Director of the Newport Beach office.

“It is an honor to join The Snoring Center team,” said Dr. Jeffries.  “Healthy, restorative sleep is essential to physical and emotional well being. Snoring and sleep apnea are among the most common sleep disorders, interrupting sleep for literally millions of Americans. The Snoring Center’s innovative approach and progressive treatment options have helped  people from around the world get a more peaceful night’s sleep.  The opening of another center on the west coast gives more people convenient access to the minimally invasive, office-based snoring and sleep apnea treatment they need.”

Dr. Jeffries is a graduate of the Baylor Medical College of Medicine. She later completed her otolaryngology residency at the University of Texas Medical Branch in Galveston.

In 2004, Dr. Jeffries co-founded what is now known as Premier ENT, Inc., creating a digital office dedicated to the highest quality care for residents of the East Valley. Dr. Jeffries was listed as “The Top Doc” in the 2003 compendium of top doctors in the United States and served as Chief of Staff at Redlands Community Hospital from 2003 to 2005.

“It is exciting to announce the opening of another Snoring Center, and a privilege to bring onboard an esteemed professional like Dr. Jeffries,” said Dr. Craig Schwimmer, MD, MPH, FACS, Founder and Medical Director of The Snoring Center. “I cannot stress enough how important good sleep is. The Snoring Center’s mission is to educate patients, and to help them choose treatment options that best suit their needs. Our unique perspective, and unmatched experience with minimally invasive, office based treatment options, have resulted in better sleep not only for our patients, but also for their families.”

Dr. Schwimmer cites research linking lack of sleep with everything from fatigue and short tempers, to decreased job performance and auto accidents, from high blood pressure and obesity to diabetes.  The Snoring Center’s advancements in minimally invasive treatment options that help provide practical solutions to the millions of couples impacted by snoring and sleep apnea.

Specially trained, Board Certified Ear, Nose and Throat doctors at the Snoring Center offer a variety of treatment options, allowing for customized treatment based on each patient’s anatomy and circumstances. These treatment options include the Pillar Procedure from Medtronic, Reduction of the Nasal Turbinates, Soft Palate Reduction and Laser Tonsil Ablation, as well as the use of oral appliances.

The Pillar Procedure involves the placement of woven inserts into the soft palate. Over time, the body’s natural tissue response to the inserts increases the structural integrity of the soft palate, thereby reducing the vibration that causes snoring and sleep apnea. More than 40,000 people worldwide have been treated with Medtronic’s Pillar Procedure, and The Snoring Center has performed more Pillar Procedures than any other practice in the world.

Reduction of the Nasal Turbinates is a quick, well-tolerated procedure that applies radiofrequency energy to shrink nasal tissue, enlarging the nasal airway. This is often an important component of treatment of sleep-disordered breathing. Because the tissue that is reduced is the same tissue involved in nasal allergy symptoms, this procedure is also effective in providing years of relief to nasal allergy sufferers.

The Snoring Center also offers Home Sleep Studies as an alternative to traditional, lab-based tests. These home-based studies are significantly less expensive, more convenient, and often preferred by patients because they are done in the comfort of one’s own bed. This convenience and comfort may also allow for a more representative night’s sleep.

About The Snoring Center
The Snoring Center is the nation’s leading provider of minimally invasive, office-based treatment of snoring and sleep apnea.  The Snoring Center has helped thousands of men and women stop snoring, sleep better and enjoy better health, thanks to a variety of convenient and effective procedures.  Performed in a single visit, using only local anesthesia, and allowing an immediate return to normal activities, our treatments are a rational choice for many patients struggling with snoring or sleep apnea.

The Snoring Center has offices in Beverly Hills, Newport Beach, Dallas, Fort Worth, Houston, and Ocean Springs. For more information please visit

Media Contact:
Will Furrer
IF Advertising & Marketing
(512) 931-7761
[email protected]

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